Creating a Blog with Thematic Articles
Kasey required a platform to publish articles on nutrition, women's health, and other fitness-related topics, fostering a community around her brand.
I integrated a user-friendly blog into the website, allowing Kasey to share her knowledge easily. The blog became a valuable resource for her audience, enhancing user engagement and solidifying her authority in the fitness industry.
Kasey needed to limit access to her workouts and other key content to only those users who registered with their email addresses.
Restricting Content Access to Registered Users
I designed a registration system where users provide their email, receive a passcode and a link, and gain access to exclusive content. This approach not only controlled access but also allowed Kasey to build a mailing list for future communication and marketing efforts.
Main Challenges & Solutions
Integrating Video Courses and Progress Tracking
I leveraged Squarespace to embed the video course and implemented a progress tracking feature. This setup made it easy for users to follow the workouts and monitor their progress, providing a unique experience that encourages continued engagement.
Kasey wanted to offer a trial week of workouts, allowing users to experience her methods and track their progress.
